WSJ: ‘After Apple Tightens Tracking Rules, Advertisers Shift Spending Toward Android Devices’:

Patience Haggin, reporting for The Wall Street Journal:

After the tracking change took effect in April, many users of Apple’s iOS operating system have received a high volume of prompts from apps asking permission to track them—requests that most have declined. Less than 33% of iOS users opt in to tracking, according to ad-measurement firm Branch Metrics Inc.

As a result, the prices for mobile ads directed at iOS users have fallen, while ad prices have risen for advertisers seeking to target Android users. […]

Digital-ad agency Tinuiti Inc. has seen a similar pattern in its clients’ spending, research director Andy Taylor said. When iOS users opted out of tracking, Tinuiti advertisers couldn’t bid on them, he said. That dearth of iOS users drove up demand—and ad prices—for Android users. About 72.8% of smartphones world-wide use the Android operating system, and about 26.4% use iOS, according to Statcounter.

Tinuiti’s Facebook clients went from year-over-year spend growth of 46% for Android users in May to 64% in June. The clients’ iOS spending saw a corresponding slowdown, from 42% growth in May to 25% in June. Android ad prices are now about 30% higher than ad prices for iOS users, Mr. Taylor said.

If any part of this is surprising, it’s the claim that as many as one-third of iOS users have opted in to tracking.

Brickit: Rebuild your Lego:

Using your iPhone camera, scan a pile of legos and the app will give you builds which use those pieces.

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CARROT’s Apple Design Award unboxing – YouTube:

CARROT and her idiot Maker unbox their Apple Design Award.

I think CARROT really captures the heart of what your devices really think about you.

It’s an unfortunate quirk of the English language that free as freedom and free as in beer are very different meanings of free. But when you see an ad headlined “Apple vs. The Free Internet”, most people would assume they’re about to hear an argument about free as in freedom.

Not Facebook. They’re arguing about free as in beer. I mean, they’re alleging that Apple is taking away freedom — the freedom of small business advertisers to benefit from unrestricted tracking for ad targeting — but their argument to the public is that such privacy initiatives will cost users their free beer.
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Daring Fireball: Online Privacy Should Be Modeled on Real-World Privacy
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Daring Fireball: 2020 iPad Models Now Feature Hardware Microphone Disconnect:

This is the kind of attention to detail around privacy that defines using Apple hardware, and can only come from the deep integrations and control of design they have.

Daring Fireball: ‘Who Would Have Thought an iPad Cursor Could Be So Much Fun?’
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See also:

Further evidence of what I had posted earlier… The new iPad OS pointer is Apple redefining the utility of one of the fundamental interfaces of our time, giving it context and intelligence nobody would expect on the desktop.

Daring Fireball: Convergence on the Laptop Form Factor:

I think Heer gets this right. It’s not about iPad moving closer to Surface conceptually; it’s about moving closer to the laptop ideal. For certain tasks nothing beats the laptop form factor, and quite possibly never will. All computing platforms that are used for such tasks inevitably take on that form. What’s new this decade is the detachable 2-in-1 form — one device that serves as both a laptop with keyboard and trackpad and as a handheld tablet. Microsoft got there from one direction, Apple from another.

I think it’s more than just a direction, but a destination. The iPad was released as an ideal, and for certain things it was perfect on Day One… But for other things, it wasn’t as well suited by itself, and so each release is steering the ship, adding things to make it a little better for edge cases while trying not to lose the spirit…

For Microsoft, the PC was their original ideal, and they’re trying to make it as broad a platform as they can, while truly satisfying nobody.

The fact that today’s iPad OS update is happening on the 19th anniversary of the original GA release of Mac OS X suggests to me that this might be a moon-shot release of sorts.

(164) iSongs – YouTube

November 21, 2019

(164) iSongs – YouTube:

Popular songs covered with Garage Band on iPhone, in realtime.

I have done this once, The Who’s Baba O’Relily, with a bit of trial and error… It’s fun.

Fun Tip: You can export from Garage Band to a ringtone, if so inclined…

A low moment in Apple’s proud history, and a sadly iconic moment for Tim Cook. I hope avoiding those tariffs is worth it.
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