Pocket Realities

Bad Projection Is Ruining the Movie Theater Experience:

But the picture problems predated COVID-19. Many can be traced to 2009, when theaters swapped their film projectors for digital ones, made primarily by Sony, to show the original Avatar. Studios were excited about the switch because it meant they could save money by distributing movies over the internet instead of mailing around heavy film prints. Theater owners were excited because digital projectors could be programmed to run on their own without human projectionists to start them up and switch reels.

Those projectionists, though, were highly skilled engineers and troubleshooters. Now that multiplexes use automated projection, problems fall to house managers, who, in this age of austerity, may be the same overworked employees ripping tickets and selling popcorn. If an error is serious or demands more than a wiped lens or system reboot, it might have to wait a couple weeks for a visit from a technician — or even longer if nobody complains.