Vizio makes more from selling you than selling to you.

November 13, 2021

VIZIO Holding Corp. – VIZIO HOLDING CORP. Reports Q3 2021 Financial Results:

Most of what Vizio is known for is selling TVs to you.
Platform+ is their business of selling you, your eyeballs, your data.

When you see two devices of similar quality, and one costs way less, you should think about how their business accomodates that.

(Riddle me this – Every other headset in the same class of the Oculus Quest family costs near 2x as much. Do you think Facebook has somehow managed to find cost efficiencies that elude HP & HTC, or that they plan to make up for the cost difference elsewhere in their business…)

IRVINE, Calif.–(BUSINESS WIRE)– VIZIO Holding Corp. (NYSE: VZIO) today announced the following results for the third quarter ended September 30, 2021, as compared to the corresponding period of last year:

  • Net revenue of $588.3 million, compared to $582.2 million
  • Platform+ net revenue grew 134% to $85.9 million
  • Gross profit of $82.9 million, compared to $88.8 million
  • Platform+ gross profit grew 88% to $57.3 million
  • SmartCast Active Accounts grew 35% to 14.4 million
  • SmartCast Hours increased 16% to 3.6 billion
  • Average Revenue Per User (ARPU) grew 91% to $19.89

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