The Old Last-Minute Hardware Design Switcheroo

September 15, 2021

The Old Last-Minute Hardware Design Switcheroo:

My suspicion is that, given how much Apple has been trying to flush-out leaks, that these were designs with A/B access internally to see which things made it to the press…

Killian Bell, writing at Cult of Mac:

Apple Watch Series 7 is not the upgrade most of us expected to see
from Tuesday’s Apple event. The new model doesn’t sport the big
design refresh multiple sources said was coming. It doesn’t even
pack a new chip.

Is this the upgrade Apple wanted to deliver this year? Or is it
a last-minute substitution that Cupertino had to settle on
because the refresh it really wanted to deliver just wasn’t
ready to roll out?

Based on the evidence, we’re going to say it’s the latter.

The only way this could be funnier is if Bell included the theory that perhaps Apple changed the hardware at the last minute because the flat-edge designs leaked.

This is not how hardware works. These designs are set long in advance. In fact, from what I’ve heard, the flat-edge watch designs might be legitimate leaks, but they’re next year’s designs. That’s how far in advance Apple works on hardware — they were already in the advanced stages of designing the 2022 Apple Watches months ago. (Aesthetically, I am not sold on a flat-edge design for the watch. The round edges are iconic and organic.)

You can argue that Series 7 is a marginal upgrade over Series 6, but with an all-new screen (brighter and bigger), all-new crystal (more durable), and 33 percent faster charging, there are upgrades, and none of them could be slapped together.

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